Source: No pharma Grand Prix—again—at Cannes Lions Health, but record number of awards for drugmakers
Source: One Show renews health and pharma ad awards, citing better creative in the industry
https://www.fiercepharma.com/pharma/pharma-s-top-meds-next-year-include-abbvie-hotshot-humira-and-some-newer-products
It’s dance time for Astellas’ new ad campaign. The company has partnered up with the ABC show “Dancing with the…
Early stage concussion drug developer Oxeia Biopharmaceuticals notched an outside-the-lab win last week, signing NFL star cornerback Richard Sherman to its…
Ready to say goodbye to the laundry list of risks in pharma TV ads? Don’t hold your breath, but one…
Vanda Pharmaceuticals recently rolled out a national TV campaign about akathisia, a little-known side effect of some schizophrenia medications, echoing…
Takeda closed the book—graphic novel, that is—on its inflammatory bowel disease awareness partnership with Marvel. The Unbeatables superhero team triumphs…
Pharma still lags behind other sectors when it comes to adopting digital technology. But some companies are doing better than…
http://www.fiercepharma.com/marketing/at-cannes-lions-health-pharma-again-falls-short-grand-prix-standard And the Cannes Lions Health pharma Grand Prix award goes to … no one. For the second time in…